Sajmiste Logo

Imam neverovatnu cast i zadovoljstvo da moja slova ispisuju tekst koji upotpunjuje logo koji su osmislili Milton Glejzer i Mirko Ilic.

B92 vec neko vreme cini medijsku podrsku sprezi ljudi koja se trudi da ostvari plemenitu i jako vaznu ideju - da Beograd dobije Memorijalni centar Sajmiste. Nase znanje po tom pitanju nedopustivo je siromasno i ono sto sam cula u poslednjih par godina u pocecima skretanja paznje na ovu temu, porazavajuce je, frapantno i neverovatno. Jedan od onih cvorova koji nas drze u kolektivnoj magli.

Nekada ponos Beograda, od 1941-44. Sajmiste je postalo koncentracioni logor. Wikipedija kaze da je tamo stradalo bar 32.000 Srba i 7-8000 Jevreja. A evo gde se to desavalo, ako vam nije jasno. Ja tuda prolazim svaki dan kad idem na posao, i u poslednje dve godine, setim ih se svaki dan.



Ako do sada niste gledali dokumentarni film Sajmiste - Istorija jednog logora, krajnje je vreme. Moramo da budemo svesni svoje proslosti, svarimo je, prihvatimo i naucimo nesto. Ova je akcija izgleda krenula od poslednje tacke - logotipa za buduci Memorijalni centar.

Stvaranjem ovog znaka, Milton i Mirko nisu nam samo poklonili graficko resenje, oni su svesrdno pristali na pomoc promovisanju ove zamisli koriscenjem njihovih imena pri svakom pominjanju u javnosti. Ono sto ja jos uvek ne mogu da verujem je da uz njihova dva imena stoji i moje! Ne doprinosi promociji, ali pravi taj cudesni trougao koji je Mirko pomenuo na konferenciji za novinare - neko odande (Milton), neko odande i odavde (Mirko) i neko odavde (ja). Dodala bih jos i dimenziju opsega generacija koji nas troje pokrivamo i koja mene dodatno ostavlja dirnutu do krajnjih granica.

Font Tabula, koji nije u globalnoj distribuciji i jos uvek se koristi prakticno ekskluzivno i na kasicicu, kao da je cekao ovaj trenutak. Pravljen po klasicnoj kvadratnoj kapitali, u osnovi je trebalo da bude pitomiji od Trajana i mislim da ovde na pravi, svecan i dostojanstven, ali topao i mek nacin, lepo doprinosi logou.

Od njegove promocije koja se desila u petak, cekam da smislim nesto jednostavno, kratko i jasno sto bih ovde zabelezila, ali sam toliko preplavljena emocijama, da je na kraju sve sto mogu da kazem:
CAST MI JE BITI DEO OVOGA.

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It is an incredible honor and a pleasure to have the words accompanying the logo designed by Milton Glaser and Mirko Ilic written in my letters.

For a while, B92 has been media wise supporting a group of people trying to fulfill a noble and a very important idea – for Belgrade to get a Memorial Center Sajmiste. Our knowledge on this is inadmissibly poor and what I’ve heard over the past couple of years about getting the public’s attention on this is outrageous, surprising and incredible. One of those knots keeping us in collective fog.

Once a Belgrade’s pride, from 1941 to 1944 Sajmiste became a concentration camp. Wikipedia states that at least 32.000 Serbs and 7000 – 8000 Jews were killed there. And here is where it was happening, in case it’s not clear. I pass by this place every day when I go to work, and for the past two years, I remembered them every single day.

If you have not seen a documentary Sajmiste – the History of a Concentration Camp yet, it is about time you do so. We need to be aware of our past, “digest” it, accept it and learn something from it. This action seems to have started from the last point – the logo for the future memorial center.

By creating this logo, Milton and Mirko did not only give us the graphical solution, they gladly provided their help in promoting this idea by involving their names in each public mention. The thing I can still not believe is that besides their names, also stands my name! It does not contribute to the promotion, but makes a wonderful triangle Mirko mentioned at the press conference – someone from there (Milton), someone from there and here (Mirko) and someone from here (me). I would also like to add a dimension of generations involved and represented by the three of us, something that additionally leaves me enormously touched.

Tabula font, not in global distribution yet and still used exclusively and in small amounts, seems to have been waiting for this moment. It was created based on classic Roman capital, and basically, it was supposed to be gentler than Trajan. I think that here, in a proper, ceremonial and dignified but also warm and soft way, it contributes well to the logo.

Since its promotion that occurred on Friday, I’ve been waiting to think of something simple, short and clear to say here, but I am so overwhelmed by emotions that in the end, all that I can say is: I AM HONORED TO BE A PART OF THIS.