22.03.2010.

H&M Garden

all images © H&M


Ovih dana Hennes & Mauritz ce
u svojim prodavnicama sirom sveta izloziti najnoviju, bastensku kolekciju, odnosno:



Uvodni tekst kaze da je citava kolekcija napravljena od materijala adaptiranih ocuvanju okoline, pored organskog pamuka i lana, tu je i neki poliester tako da je vasa odeca napravljena od recikliranih PET boca. Nice try, ali ne hvala, I'll stick to cotton and linen, thank you very much.

Realno, svi ovi modeli, printovi i vezovi mogu biti u potpunosti pamucni, trunka svile negde ne bi skodila. Posebno je fina lekcija koliko je malo potrebno tunikama sa Kalenica da postanu pravi gradski chic. Zenice sa sela da vezu finim koncima kao na divnim stolnjacima a mi gradske smizle da ih podrzavamo. I svi srecni.

Evo npr ove bele haljine ciji ste divni detalj sa vezom videli na pocetku ovog posta, i pored nje sasvim poznate haljine kojoj je twist jednostavna pametna kombinacija dva cvetna dezena, posebno spektakularno vidljiva na dzepovima. Leva haljina 30 evra, desna 15.



Kad smo vec kod ruza sa dzepova, evo tri modela iz Garden kolekcije koje imaju spektakularne fluffy ruze modelovane od istog materijala. Jakna 50 evra, majica 15, haljina 40.




Jedna mnogo lepa strapless haljina kao neka vaza (€40) i jednako bledo ruzicasta tunika (€20) koja bi divno isla i uz farmerke. Dole, slim'n'comfy halja (€30) i preko nje mantilic (€40), i luda tunika za kraljicu koktela na plazi (€20). Ok, ova zenska model je malo Pamelicasta (Pamela-like), to sam uspela da zamenarim u potpunosti.



Sesir obavezan (€8). Tunika za kraj (€10), prototip price sa pocetka, kako malo treba da divni seoski rucni rad postane kul i kako je to ovde ocigledno tesko izvodljivo. Znalacka diskretna hrabra art direkcija. Plus jedna modistkinja i svalje. Samo toliko. Treba mnogo ali je moguce, a kad bude, treba da ima ovaj ton. Ili da sve ovo prosto kupimo u H&M-u za koji dan... U ovom slucaju najjednostavnije ne mora biti i najbolje resenje.


via une-deuxsenses

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These days, Hennes & Mauritz will display the latest - Garden collection in their stores around the world.

Introductory text says that the whole collection is made with environmentally adapted materials, besides organic cotton and linen, there is also some polyester so your clothes is actually made with recycled PET bottles. Nice try, but no thanks, I'll stick to cotton and linen, thank you very much.

Actually, all of these models, prints and embroideries can be made completely with cotton, a touch of silk here and there would do no harm. Especially nice is the lesson on how little it takes for tunics from Kalenic flee market to become real city chic. Country ladies making embroideries with nice multicolored yarn and us, city ladies, supporting them. And everybody happy.

Take for example this white dress, whose wonderful detail with embroidery you saw in the beginning of this post, and next to it a completely familiar dress which got her twist with a simple smart combination of two flower patterns, especially spectacularly visible on the pockets. Left dress €30, right one €15.

Speaking of the roses on the pockets, here are three models from Garden collection having spectacular fluffy roses modeled from the same material. Jacket €50, shirt €15, dress €40.

One very beautiful strapless dress like some vase (€40) and equally pale rosy tunic (€20) which would go wonderfully with jeans. Down, slim'n'comfy dress (€30) and a little coat (€40) over it, and a crazy tunic for beach cocktails queen (€20). OK, this girl model is a bit Pamelish (Pamela-like), I managed to disregard that completely.

A hat is a must (€8). A tunic to finish (€10), prototype of the story from the beginning, how little it takes for a wonderful country hand made piece to become cool, and how it is obviously hard to implement that here. Knowledgeable discreet brave art direction. Plus one milliner and dress makers. Only that much. It takes a lot, but it is possible, and once it happens, this is the touch it should have. Or to just buy all of this in H&M in a few days... The easier way may not be the best one in this case.

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