BACKGROUND BY Fuzzco™

18.12.2008.

Pixel Ethno

DANAS JE skinuta postavka koja je protekle dve nedelje bljestala u Beoizlogu. Bio je to veliki pikselizovani srpski klechani etno motiv (osnov paterna sa druge slike u ovom dole sledu), nastao stilizacijom sare sa ponjave iz 19. veka. Ova velika pixel sara napravljena je slaganjem velikog broja LAMY noto olovaka koje je dizajnirao Naoto Fukasawa i predstavlja prezentaciju ove firme koja je svoj dolazak u Srbiju proslavila lansiranjem ogranicenje serije Lamy noto olovaka. Evo, pogledajte ovde kako je to izgledalo da ne blebecem u prazno.

Obavezno zumirajte da procitate o svakoj od shara, kako je nastala i tako to. Jedino sto mi ovde nije jasno je KO je koncipirao samu kampanju, ko je proizveo te sare, razglednice i veliki zid od hemijskih olovaka. Svejedno, uzivajte. Lepe su i za desktop. Preporucujem. Narocito ovu crnu, stedi energiju.






Uvek se trudim da istaknem dobro, a konstatujem ali ne pricam o losem, ali u ovom slucaju sam toliko odusevljena idejom, pixel sarama - srpskim etno motivima, samom prezentacijom u Beoizlogu, da moram da pomenem da sam jako razocarana samom hemijskom. Ovom limited edition. Ako je neko sucker za limited editions, to sam ja ali ovo je... pih. Sve sto su preokrenuli sa sarom i velikim izlogom uprskali su sa tom hemijskom koja je trebala da bude kruna cele promocije. Ova kombinacija crno i metalik... joooj. A sama Lamy noto hemijska je lepa, ove jednobojne, trouglaste u preseku... rado bih se navikla na njih kao jeftini default umesto onih grooooznih providnih plasticnih.

Tako, nazalost ovog puta samo jedan thumb up.



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UNTIL TODAY we've had a chance to enjoy this large scale pixel ethno pattern made of Lamy noto pens and installed in Beoizlog window here in Belgrade. This is the promotion the company made to announce their coming to this market and here's how it looked. The starring pattern (the image second from the top) is a stylization of this old Serbian woven illumination dating back in 19th century.

What I couldn't figure out and tried to find in all of the printed material and on their web site also is WHO made this presentation concept, who desihned all this and thought of making this huge pattern out of hundreds of noto pens. Anyway, enjoy the images. They're also nice for your desktop. I reccomend the highly. Especially this black one, saves energy, too.

I always try to point out the good thing happening and note but not talk much of the bad ones, but this time I'm so impressed with this idea of making our old textile motifs into pixel patterns and this window display, that I must say I'm pretty dissapoited in this pen that should've been the star of the promotion. This last one in a row is the poorest one. This is a limited edition pen, and you should know I'm the biggest sucker for limited editions. I should get treated for that. But this one... it's just a big dissapointment. It's just another ugly designed aplication of this beautiful design in great vivid colors that woked everywhere else except on star product. Having all these clean unicolored pens and chosing the black and metalic one to be the special one... oh what a mistake. And those Lamy noto pens, they nice, matte, triangular... I'd love to see them dragging round tables in my office or in banks instead of these current default ones, that ugly transparent plastic and all, you know them...

So, this time, only one thumb up.

2 коментара:

  1. Prijatno smo iznenađeni što ste zapazili i reagovali na našu kampanju za promociju Lamy olovaka na našem tržištu.
    Smatrali smo da bi bilo zanimljivo upotrebiti motiv karakterističan za ovo podneblje, što je u ovom slučaju stilizovana etno šara sa klečane ponjave.
    Možda treba pomenuti da je za realizaciju instalacije upotrebljeno 1200 Lamy olovaka.
    Kampanju je radila marketinška agencija Ovation BBDO: kreativni direktor Toni Tomašek, art direktor Vladimir Mitrović, copywriter Vesna Latas i stručni spoljni saradnik Ivana Kalina Mitrović. Pogledajte i web site kampanje www.lamy.rs gde možete preuzeti screensavere, desktop i phone wallpapere.

    Srdacan pozdrav

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  2. Eto, bas lepo da ste se javili pa najzad znamo i ko stoji iza toga. Svaka cast, dobar posao! Pozdrav! *!*

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