11. 9. 2009.

Belgrade Shimmering

SINOC JE u Kulturnom centru Grad svecano otvoren festival Beograd svetlosti.

Grad je bio prepun lepih nepoznatih ljudi, onaj osecaj kao da si u belome svetu. Specijalni cvetni aranzmani po stolovima sa perfektno infiltriranim strukovima premirisnog bosiljka, nesto odabranog propagandnog materijala.

Kada, znajuci za reputaciju Svedske, vidite A4 brosuru od 50-ak stranica sa naslovom FACING THE FUTURE, unutra mora biti nesto vredno stampanja. Podnaslov - SUSTAINABILITY THE SWEDISH WAY. Slike, tekst i stav, upravo kako mislim da treba i kako mislim da ovde nikada nece biti. Kao neka bajka, oaza. Dobro mesto za disanje, mozganje i uzgajanje malisana.

Fin prelom, nenametljiv i funkcionalan, sa dominantnom Futurom. Uredno i prirodno, fotke lepo odabrane, ciste i stvarne. Evo samo jednog primera, uz naslov WHEN CARING PAYS ruke koje drze krhku zabicu. A ruke sa nekim realnim, nemanikirisanim noktima. Fino, ugodno, 5 billion light years away od nas. Then again, i vecine ostatka sveta. Kako se napaja zgrada u kojoj zivite, kako je gajena plantaza na kojoj je uzgajan pamuk od kog je napravljena vasa odeca, sta jedete i odakle to dolazi... Bacite pogled na EcoChic brosuricu i pretresite sajt Svedskog Instituta.



Ketering (by Windmill) k'o iz price, specijalno kreiran za ovu zgodu, precizan zalogajcic koji izgleda ovako: tortilja sa lososom i renom, urolana i isecena na kratke rolnice. Kao neki svedski sushi. Eto vam jos jedne veze Skandinavije i Japana. Sredine koje su odbacivanjem i prociscavanjem sa razlicitih strana dosle do istog.

A onda jos, i povrh svega, da potvrdi i zapecati, DJ Dimos koji u kasni cas pusta japanski pop i guzva krece da djuska u stilu 60-ih.

Krasno kasnoletnje vece kraj reke bese to.

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LAST NIGHT in Grad Cultural Center Belgrade got its Festival called Belgrade of Light. Grad was filled with beautiful people, that feeling when you're away from home. Special flower arrangements with perfectly infiltrated bunches of incredibly strong basil inside. Some handpicked promo material.

When, knowing about Sweden's reputation you see A4 brochure counting some 50 pages under the title FACING THE FUTURE, you know there's got to be something worth printing inside. Subtitled - SUSTAINABILITY THE SWEDISH WAY. Pictures, words, attitudes, exactly how I think things should be, and also think that it'll never get that way around here. It's like a living fairytale, an oasis. A good place to breathe, think and raise kiddies. Nice layout, fine and functional, with Futura dominating. Neat and natural, finely picked photos, clean and real. Here's an example, along with the title saying WHEN CARING PAYS two hands holding a tiny delicate frog. And those hands, real, nice and unmanicured. Everything cozy and 5 billion light years away. From us, but I believe from the biggest part of the rest of the world, also. How is the building you live in supplied with energy, who cares for the plantage where the plants used to make your clothes grow, what you eat and where does your food come from... take a look at EcoChic brochure and browse through the Swedish Institute web site.

Dreamy catering (by Windmill) tailor made for this opportunity only, one precise bite looking like this: a tortilla with salmon and horseradish pâté, rolled and cut into short rolls. Like some kind of Swedish sushi. Here's another Scandinavia-Japan link for you. Starting at different points, they both reduced and distilled to come to very similar conclusions. (Further look ups: smörgåsbord). And furthermore, to seal the deal, late hour's DJ Dimos' set consisted of pure Japanese pop only. The crowd goes dancing in the 60's manner.

One precious late summer evening by the river it was.

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