evo®

Volim njihov pristup. Njihovo ime koje mora da potice od evolution. Obozavam njihova pakovanja, nazive i opise proizvoda, promo pakete, kataloge. Pa web sajt, blog, reklame. To tell you the truth, ova kuca kozmetike za kosu je mozda i najbitniji razlog za Pack Week.


Jer, storija o njima nikako da stigne na red. Glomazni folderi, velike slike, sve vredno prikazivanja a nikako da se ispili. Do sad. Pa, da krenemo redom. Sazeto, svega po malo na ovom jednom mestu, pa vi ceprkajte dalje. Najpre ABOUT:

evo® is an innovative, professional hair and beauty product manufacturer with individuality and integrity; a manufacturer that speaks the truth. inside bottles of evo® that are bursting with personality, you’ll find luxurious products that are sulphate, paraben and propylene glycol free; products that give professional results while respecting the environment.

you won’t find unnecessary, over-marketed ingredients; no imaginary technology, no myths, no gimmicks. all ingredients in evo® formulations are active; nothing is added only to make claims on the label.

evo® is a concept, a way of thinking, a lifestyle choice. we don’t follow short term trends; our inspirations aren’t the catwalk and glamour. evo® is about real everyday life.

ILI, AKO STE ZA POETICNIJU, VISE QUIRKY ABOUT VERZIJU: 

fresh from the primordial gene pool, the best cutters, designers and lab rats in the business have created evo: the most luxurious, innovative and yet sensible hair care range that has ever existed. born from a desire to produce a high quality salon range (and not sell it as the answer to life, love and other woes), evo steps outside the normal realm of truth-stretching invention, to help people think a little and look good, all at the same time.

i zakljucuju spektakularno sa:

evo... sweet revenge against an industry of over-inflated truths.

A pakovanja... evo ga line-up, na njihovoj legendarnoj svetlo rozoj:





a onda i jedan od proizvoda, da vidite kako ih nazivaju i opisuju...





i dolazimo do promo fotki. Jedna od njih je bila inicijelna kapisla, prva informacija o njihovom postojanju.











Sve to, i ovo sto sledi, skrckano je u Mash-u. O, da li sam to do sad napomenula - opet Australija, dragi moji. Ta Australija i njihovi kozmeticki koncepti me svako malo docekaju iz coska i olupaju o beton od odusevljenja! Secate se npr. Container-a?





Nego, da se vratim na evo+Mash kombinaciju, evo pregleda strana iz nekih od kataloga.










I onda dolazimo do tzv. product cases. Drzite se, ovo je insane!

















Ako bi mi putujuci trgovac (ili trgovacki putnik, kako bese?) prisao sa ovim i na vratima rasklopio ovo cudo od kofera, sve bih kupila. Sve. Dacete mi ceo kofer sa svim unutra. Ne pitam sta kosta.





I onda baskarenje, living with evo®. Ovako to izgleda:

There it is. I rest my case.
Do sad ste se sigurno vec zaljubili u evo®.


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POGLEDAJTE I OSTALE


POSTOVE:

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1- Belvoir

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2 - Lifeboats 

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3 - ICA Gott Liv

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4 - Seriously Good.

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6 - Saxton Cider

 

✻ 
7 - Tine Melk

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