20.04.2011.

Become Someone Else



Citajte knjige - postanite neko drugi.

Sjajan koncept i realizacija promo kampanje za Mint Vinetu knjizare kreiran u litvanskoj agenciji Love. Kaligrafija, da se razumemo, nije totalni top of the crops, ali - muy muy bien.



When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas.





Pogledajte iste plakate i na njihovom maternjem jeziku. Kaligrafija jednako zivo dise. Thumb up.

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