20.10.2009.

Haramaki


photo via PingMag
HARAMAKI je davno bio deo opreme samuraja, a u skoroj istoriji je poznat kao penzionerski deo odece - grejac za stomak. Zahvaljujuci slavnom japanskom kopirajteru Shigesato Itoi-ju (uz koga jos idu i kljucne reci: igrice, povrce i t-shirt!?), haramaki je pre nekoliko godina doziveo renesansu!

Kada je vremesnog gos'n Itoija (danas 61 and lookin' 48-ish) umorilo da strepi da ce neko primetiti njegov uncool grejac za krsta, odlucio je da ga ucini chic odevnim komadom. Za haramaki sam prvi put saznala upravo u trenutku preporoda i to preko mog omiljenog prozora u Japan, sada vec okoncanog projekta PingMag (; _ ;).


photo via trendy.nikkeibp
U saradnji sa tekstilnom kompanijom Niigata, Itoi je stvorio liniju novih haramakija, posebnih po tome sto imaju super lep zabavan dizajn razlicit od bilo koje druge kolekcije na ogromnom japanskom trzistu, ali ono sto ih cini posebno neodoljivim je to sto su jedini napravljeni tako da ugodno stoje na mestu. Oni su debeljuskasti, meki i elasticni. I imaju dva lica, kao pozitiv i negativ! Ima ih na Itoinom sajtu, kostaju oko 35 dolara. Evo i kako se nose:






I za kraj, evo MOG dragog haramakija, etiketa kaze da je iz serije broj 8, Irena mi ga je poklonila kod smo bili kod nje u Japanu! Tigar beo, tigar zut. Divno! Hvaaaaaala Hamliciiiii!



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HARAMAKI was once a part of Samurai attire, but in the recent past it was primarily known as a belly warmer for the elderly. Thanks to the very well known Japanese copywriter Shigesato Itoi (the man who is additionally described by these keywords: videogames, vegetables, T-shirt!?), haramaki is revived!

When Mr Itoi (age 61 and lookin' 48-ish or so) got tired of hiding his own ucool belly warmer, he decided to do something with the thing and make it one chic piece of garment. That is when I found about haramaki, right when it became hip, and I learned about it via my dear and unfortunatelly terminated project called PingMag (; _ ;).

In collaboration with the textile company Niigata, Itoi created a line of the new haramaki, special and differing from the other belly warmers on the huge Japanese market by their firm hold, comfy thickness, softness and adorable patterns changing from season to season. They also have two sides that are simply positive and negative side of the same design. You can buy those in the haramaki shop at Itoi's web site, they cost about $35. And here's how you wear haramaki:

And finally, here's MY dear haramaki, the label says that it is from the series No.8, Irena gave it to me when we visited her in Japan. White tiger, yellow tiger. Lovely! Thank you dear Hamlicaaaaa!

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