Bb.

Bumble and bumble je jedan od njujorskih koncepata koji ovaj grad cini onim sto jeste, to je istorija grada, njegova ikonografija, aktuelnost, pokretac, snaga i reinventivnost (ovu rec BAS ne volim ali ne mogu da smislim neku adekvatniju...). Biznis, zanat, kvalitet, rad, ideja, chic. U velikom gradu ne prolazi bullshit.

U poslednjih par godina, svaki put kada mi zatreba hair intervencija bilo koje vrste, u glavi mi se pojavi ova slika:

... veliki brisani prostor sa malom stanicom pored svakog mesta, bez ogledala, sa pogledom kroz veeeliki prozor. Zapravo, slika iz Downtown Bumble house-a podseca na nesto sto bi lako moglo da se napravi u jednom od boksova dole u Beton hali. Pogled na reku, jesenje jutro, oko pola 10, lotos caj, muzika, recimo Gin Cooler, i onda na posao. Sa jednom od ovih frizura:



Ukratko: Bumble and bumble began in 1977 as a small Manhattan salon with a strong, educationally oriented culture and an ambitious vision to raise the standards of the salon industry. The launch of products in 1992 seeded the growth of the Bb. Salon Network that today includes nearly 3000 independently owned salons ñ the best in the country.

Hvalospeve o ovom chic rasadniku mozete cuti na sve strane, a mislim da ce biti sasvim dovoljno da o Bb. na NYMag-u.

Ono sto zasluzuje narocito isticanje je njihov vizuelni identitet koji je rastao sa njima. Poceli su sa cesljicima, kako to vec ide sa direktnim asocijacijama i retro dizajnom, pa su se pretvorili u Miami Vice, da bi ih Alexander Brebner krajem osamdesetih transformisao u ovo sto su do danas - kuca sa mnogo rucno ispisanih logoa kome se u novije vreme pridruzio Gotham da fino uredi, ohladi i uozbilji celu stvar. Pogledajte filmic o toj logo istoriji.

Citav vizuelni kod je divan, pakovanja vrve od rucno ispisanih reci, a utegnuta su ilustracijom i sa nesto fashion tipografije tu i tamo, u nekim oglasima.




Podmladjeno ludilo ove price desava se na Bb. akademiji. Na rucno ispisanom sajtu moci cete da se obavestite o besplatnim tretmanima u kojima se prepustate rukama buducih Bb. sertifikovanih frizera i - moj omiljeni detalj - SKUPLJANJE HAIR MILES!!! ^ _ ^

Velike guzve nagomilanih logoa cine podloge za sajt, torbe, kisobrane, sta god.
Udesite svoj desktop tajlujuci background Bb. sajta.

Za kraj, kao promo gorepomenutog magicnog jutarnjeg feniranja, moj omiljeni Bb. oglas:
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Bumble and bumble is one of New York's concepts that make this city what it is, it is the city's history, its iconography, presence, strength and power to reinvent (i so dislike that word, but cannot think of another that is as suitable...) Business, craft, quality, hard work, idea, chic. In the big city bullshit is no go.

In the last couple of years, every time I need a hair intervention of any kind, this is the picture that crosses my mind: (see image) ... that huge clear space a few work stations with no mirror in front, a view through this huge window. Actually, the view inside Downtown Bumble house seems like something that can feel very natural here in Downtown Belgrade, in Beton hala, down by the river. Gazing at the water on a fresh fall morning, about 9.30, a cup of lotus tea, background music, Gin Cooler for example, and then to work. Happilly having one of these styles: see image

In short, Bumble and bumble began in 1977 as a small Manhattan salon with a strong, educationally oriented culture and an ambitious vision to raise the standards of the salon industry. The launch of products in 1992 seeded the growth of the Bb. Salon Network that today includes nearly 3000 independently owned salons ñ the best in the country.

The praises for this chic hotbed can be heard everywhere, and I think that reading Bb.'s profile on NYMag is enough for you to get it.

Bb.'s visuals are especially worth noting. They changed and grew along with the salon. It began in that literal retro manner with the combs incorporated in the logo, grew over that Miami Vice style into something Alexander Brebner made to last from the end of 80's to this date, being updated only with a bit of Gotham to tighten things up and not make it colder or more distant. Check the short movie on the logo history.

Their entire look is just lovely, packs packed with handlettered logos and descriptions, and twisted with a hint of illustration and some fashion typography in some ads.

This story's younger version is born for Bb. academy. You can learn about free treatmants on their handlettered web site and smile when you cross by my favorite detail - COLLECTING HAIR MILES!!! ^ _ ^

Huge bunches of logos are made into backgrounds for the web site, pattern for bag canvases or umbrellas. Fix your desktop with that super neat Bb. backround tile.

And finally, my favorite Bb. ad and a promo for that magical morning theatment I mentioned earlier: see image