23.10.2009.

Zdenka Truffled



POSLE PREDIVNOG dizajna logoa, boce i pakovanja za ono Bracko ulje, hrvatska ekipa TRIDVAJEDAN nas je pocastila jos jednim dirljivim dizajnom. U pitanju je osvezena Zdenka - Zdenka sir sa tartufima!

Hrvatska tako dobro vodi tu svoju gourmet taktiku. Cini mi se da nije previse tesko prepoznati sta jednoj zemlji treba da bude izvozno turisticka politika, ali se to ovde prosto ne desava. Barem ne na drzavnom nivou, ozbiljno i planski.



Cudno je to... Ne znam da li su oni radili na logou, i ne mogu da se setim ni kakav je bio ono pre, da li je redizajniran ili je toliko retro da je ponovo kul...

Nekako je jednostavan i sirov, ta sepia fotka, gdja Zdenka herself isijava, iza nje svez zrak. Okolo crvena potkovica, za srecu, njeno ime jednostavno ispisano lowercase Helvetikom, a ispod nje - detelina sa 4 lista, sta drugo. Dupla sreca, sto je sigurno - sigurno je. Biznis koji prosto ne moze da propadne. Genijalno. Samo bazicno. Da ne kazem, keepin' it real.

U kampanji su 321 napravili da to sve bas fino radi, bledo bledo siva podloga, nekakva stara fotka onih reckavih ivica, jedan zig utisnut u vosku koji properly korespondira sa ovim logom takvim kakav je. Plus recenica ispisana nekim humble skriptom, pa... tu bih imala zamerke na slova koja se ocigledno ponavljaju, al ajde, pustam da me nosi raspilavljeni talas.

Dakle, ista ta Zdenka u novom pakovanju dobila je decentan preokret i dostojanstveni ponos. Drvena posuda sa velikim logom ociscene potkovice i isti takav samo potpuno drugaciji na omotu sira. Lepi teget i neki bakarni ton - prelepo.

Toliko ugodan jestiv i jednostavan rezultat da, iako se trudim da sir ne jedem vise, a Minion Italic bih rado zamenila nekim drugim knjiznim italikom, samo zelim da dohvatim jedan kolut i podelim ga sa drustvom na nekom finom partiju.

via LovelyPackage

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After making that lovely designs for the bottle and everuthing else concerning Brachia Olive Oil, Croatian crew called TRIDVAJEDAN (THREETWOONE) presented us with another heart breaking package design. It is the new updated and upgraded version of the cheese we loved when we were kids growing in the former Yugoslavia. It is called Zdenka and it's beed truffled!

Croatia is so good with this gourmet tactics they're developing through the last couple of years. I guess it is not too hard to recognize what products should present a country, but it's just not happening here in Serbia. I guess we're short of the consensus... Again.

It is kinda strange... I'm not sure if these guys did something with logo, I cannot acctualy remember what it looked like back then. I don't really know if it is retouched or so much retro that it is cool again.

The logo is so simple and raw, that sepia photo, ma'm Zdenka herself glowing, behind her - clear blue skies. Flat red horseshoe around it, for luck, the name typed simply in lowercase Helvetica, and beneath - four leaved clover. Double luck - just in case. In other words - the business that simply cannot go wrong. A touch of genius. Basic. Keepin' it real.

321 made it work nice in the print campaign - this super light gray, the old photo and a red seal, and the logo placed very neatly with those elements. Plus, the sentence in that humble script... ok, I'd make a tone of suggestions on that, but I'll keep floating on this endeared wave.

So, the same old Zdenka in this new package got this decent turnaround and this dignified pride. Wooden box with a large logo, horseshoe cleaned up, the same on the soft wrapping paper. Pretty dark blue and copper tone - lovely.

The first and the final look give me the same overall vibe - so pleasant and edible, I would love to taste it sharing it with a bunch of friends at some housewarming party.

via LovelyPackage

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