22.11.2008.

SVA's LIGHT BIG BOOK OF EVERYTHING

ili: BEST THINGS IN LIFE ARE FREE
(ne racunajuci skolarinu)

PRE NEKOG VREMENA sam narucila besplatnu publikaciju o School of Visual Arts u Njujorku kako bih, kao pravi odgovorni mladi nastavni kadar (^ _ ^), unapredila sopstveni rad na FPU u Beogradu. Prvo sto nikad ne ocekujem da cu to zapravo ikad i dobiti a onda ocekujem neku malu brosuru sa taksativno nabrojanim kursevima i kratkim opisima istih. Kad ono! Stize mi neverovatni veliki lagani katalog. Belom bojom na situ stampanim "SVA" na plavoj platnenoj etiketi na rikni za koju dohvatite katalog da ga izvucete sa police. Genijalno!


Korica meka umotana u izpresavijani katalog, spoljna strana prikazi nekakvih prostorija, sa unutrasnje strane samo crni prolaz neka velika povrsina sa nekakvim ubusenim izlomljenim geometrijskim oblicima. Tek kada rasklopite i pogledate prema svetlu, dve strane plakata se sklapaju u jednu sliku - obrnuti tekst sa zadnje strane staje uz svoju sliku i kaze sta je na slici.


Veliki mocni uvodni deo prica o gradu. Facts&figures. Nisam preterano luda za statistikama, ali ovo je pametno odabrano i super bucno dizajnirano. Svasta zanimljivo za nauciti.


Predstavljanje studentskih radova po smerovima. Ozbiljna produkcija, aktivan doprinos umetnickoj sceni.


Slike studenata, cinjenice o studiranju, praksi, ocekivanjima i rezultatima. Kompletni podaci o fakultetu, kursevima, skolarinama, sve sto zelite da znate. Ako su vizuelne umetnosti polje vaseg interesovanja, ovo je mesto na kome zelite da rastete.


I jos pregrst neverovatnih stvari, tu i tamo tutnuta strana sa nalepnicama koje mozete koristiti da dizajnirate svoji naslovnu stranu kataloga ili za nesto potpuno drugo. Uzivancija!

Perfektno isprofilisana publikacija, naizgled lezerna i sarena, krcata sadrzajima, lozi te da budes deo toga. Iza sve te vreve nazire se negde daleko u pozadini struktura koja celo to ludilo drzi na okupu. Pravi odnos onoga sto treba da bude na povrsini i onoga sto treba da ostane jedva vidljivo ali ipak nosece. Shvatite to kada dodje vreme za placanje skolarine. Sigurna sam da ce velika vecina SVA studenata reci da je vredelo every penny.

....................................................................................................
or: BEST THINGS IN LIFE ARE FREE
(scholarship excluded)

A FEW WEEKS AGO I ordered this School of Visual Arts publication hoping to find out something new in order to improve my teaching skills and upgrade programs at Faculty of Applied Arts in Belgrade where I'm assistant to professor at Type Design. I actually forgot I ordered catalogue at all and at the beginning I expected some kind of a small brochure with all the courses with a short description of each. But! I got one incredible big light catalogue. There's "SVA"
silk screen printed in white on this blue textile tag you can pull to take the catalogue of the shelf. Genius!

The cover is soft wrapped in the folded poster, some abstract graphics with scattered photos printed on one side, and one big block of black with white mirrored text and some kind of geometrically shaped white fields in it. When you hold it against the light these two sides form one image - mirrored text now describes what is on the photo.

One mighty introduction with the NYC facts&figures. I'm not exactly a fan of statistics, but these are carefully selected to give you an impression of the city, and it is designed in this super loud manner. A lot of interesting stuff to learn. Then, student's works presented. One serious production, an active contribution to the art scene. Students pics, facts on courses, internships, expectations and results. Complete data on the school, tuition, everything a future student needs to know. If visual arts are what you're interested in, this is the place you'd want to study it.

And a bunch of other fab stuff in here, a few sticker sheets here and there you can use to design your own catalogue cover. Oh, joy!

Perfectly targeted publication, seemingly light and carefree, packed with content, makes you die to be a part of all that. Somewhere far behind that beehive you can perceive a firm structure holding all that together. And it's smartly depicted here, what needs to be at the surface is there and what needs to be barely visible is exactly there. At least until you need to pay your scholarship. I'm sure a great majority of SVA students would say that it was worth every penny.

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