08.11.2008.

Honda's Singing Road!

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DA LI STE DOZIVELI on debele nareckane strafte koje odvajaju trake na savremenim putevima? Skrecu paznju specificnim treperenjem i zvukom koji gume u kontaktu sa linijama proizvode.

Honda je u septembru, za potrebe snimanja nove reklame, napravila zapadno od Lankastera, Kalifornija deo puta koji je nareckan celom sirinom trake i koji, kada automobil prelazi ovim delom puta, proizvodi deo iz Rosinijeve Uvertire iz Vilijema Tela!


source: LA Times

Ne znam da li reklamu uopste treba da ocekujemo ili je ovo samo po sebi fenomenalna reklama. Uglavnom, evo kako zvuci put:



Pevajuci put vise ne postoji posto su se stanovnici Lankastera zalili na cudne zvuke i neobicno ponasanje vozaca u ovom kraju!

Obavezno se potsetite i Honda hora.

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YOU KNOW THOSE fatty
rumble strips on highways getting your attention with trembles and sounds if your cars goes off the path?

Well, making their new ad, Honda made a whole
strip of singing pavement west of Lancaster, CA in September. When you drive over this strip your tires make sounds ov Rossini's William Tell overture!
see picture

Now I have no idea if we should look fwd to seeng the ad or is this the fabulous promo itself? Anyway, this is what the road sounds like:
see clip

It doesn't even exist anymore, because the
neighbors complained about the strange noises and the crazy behavior of the people driving in the area (source: LA Times)

Remember the previous Civic ad with fabulous Honda Choir?

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