27.10.2008.

Logos I ♥: GE



OVAJ LOGO mi je na spisku vec sto godina i sada me je Petriciceva izlozba i ova ilustracija podsetila da ga predstavim. Dakle, firma koju je osnovao Tomas Alva Edison ima ovaj logo vec 100 godina. (ovde pogledajte kako se menjao i njegovu prvu aplikaciju)


photos: dr. umbo_, lachance, Photocat62, MatthewBradley, Cℓea tecℓea, connectologist.

Neobicno je mek u tom centralnom neprekinutom potezu koji cini dva slova, pa jos i krug koji ih opkoljava ima rascvetanu liniju. Ipak on u svim aplikacijama, u razlicitim velicinama i materijalima izgleda apsolutno spektakularno i jedan je od onih cinilaca koji nam prave sliku Amerike.


Jedna od prvih asocijacija na GE logo za mene je Vorholova Tajna vecera. Ima mnogo verzija, ovo nije upravo ta koja je meni u glavi, ali shvatate. Trazeci ovu sliku, naisla sam na razne komentare i tumacenja, ali niko nije pomenuo ono sto je meni ostalo urezano u pamcenju jos od studentskih dana, a to je da golubica iz Dove logoa ovde predstavlja Sveti duh, a GE logo - Holy Light! Ne znam sta bese ova price tag od 59 centi...

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THIS LOGO has been on my logo list for quite some time now and Petricic reminded me of it with this illustration. So, GE is corporation founded by Thomas Alva Edison and this logo had been in use for more that 100 years. (take a look on logo's first use here)

It is strangely soft for such a corporation's logo, it has this contiguous line swirling the two letters together and, furthermore, the circle surrounding them had additional curves. In all of the applications, materials and sizes, it looks absolutely spectacular and forms our ideas on America.

One of the first things that cross my mind when I think of GE is Warhol's The Last Supper. There's a bunch of versions to this painting, not even this is what I have in mind, but you get the clue. Looking for this image, I came across some comments on this painting but none of those mentioned what's stuck in my mind back from the days when I was a student - the dove represent the Holy Spirit and the GE logo stands for Holy Light! I can't remember what this 59 cent price tag stands for...

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