26.01.2010.

Magical Mr. Shu



NEVEROVATNI Shu Uemura u svojoj duuugoj i ludo plodnoj karijeri transformisao je sminku u ozbiljan modni detalj na nivou tasne, cipela, sesira ili esarpe.

Pored svih njegovih osnovnih proizvoda, kuca Shu Uemura poznata je po vestackim trepavicama a najrazigranija celina je linija Tokyo Lash Bar. Na uvodnoj slici su dva od cetiri modela iz jos uvek aktuelne kolekcije za 2009, nazvani fleur-ever i goldglam leaf.

A tu je i predivna kolekcija Tokyo Lash Bar 2008 koju je ova kozmeticka kuca kreirala sa modnim duetom Viktor&Rolf.




Iako u kampanji deluju super dramaticno i nenosivo, u stvarnom zivotu i na nejapanskim ocima ipak izgledaju pre-div-no. Evo dole i propisnih smizli perfektnih da ponesu ove dreamy trepke.



image via zimbio
Inace, gospodin Shu Uemura bio je japanski makeup artist i osnivac istoimene kozmeticke kuce kojom je kreativno dirigovao do svoje smrti, 2007, i nakon sto je 2004. postala vecinsko vlasnistvo L'Oreala (o lorealaj, ima li kraja sirenju tvome).

Nekoliko glavnih crtica iz njegove biografije kazu da je bio prvi decak koji je pohadjao Tokyo Beauty Academy, upetljao se sa Holivudom i dosao na glas kada je Sirli Meklejn sminkom transformisao u Japanku za potrebe snimanja filma My Geisha. Onda, 1960, izbacuje na trziste svoj kljucni i i dalje najprodavaniji proizvod - ulje za ciscenje lica za sve tipove koze, koje je u novije vreme dobilo varijacije.



Pored ulja, kljucni proizvod je i njegov ukovrdzivac trepavica (da li se to tako kaze na srpskom?). Posto je obozavan i medju holivudskom elitom, postoji i u dvadesetcetvorokaratnoj verziji. Ja bih pored ulja i curlera kupila i ovaj UV Under Base, perfektno dizajniran... ili njegovog novog rodjaka Mousse Shimmer.



I nesto iz praznicne kolekcije u kojoj je ucestvovala krasna Tsumori Chisato. Recimo ovo slatko rumenilo.


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INCREDIBLE Shu Uemura transformed make up into one serious fashion accessory in level of a purse, shoes, hat or a scarf during his fruitful long career.

Amongst his still super selling basic face care products, the house of Shu is known for its fake eye lashes and the most whimsy of all is the collection named Tokyo Lash Bar. The intro image shows the two of the four styles presented in Tokyo Lash Bar 2009 collection, and these two models are called fleur-ever i goldglam leaf.

There's also still uber beautiful Tokyo Lash Bar 2008 collection created along with Viktor&Rolf fashion duo.

Even though these look over dramatic and unusable in real life, they actually work beautifully, and even non Japanese eyes can pull off wearing them. Here are three proper minxes perfect fit for the dreamy Shu lashes.

Mr Shu Uemura was well known Japanese makeup artist and the founder of the eponymous cosmetics company that he creatively directed until his death, in 2007, even after he sold his controlling interest to French cosmetics maker L'Oréal in 2004.

A few major bits from his professional biography say that he was the first boy to enroll Tokyo Beauty Academy, he somehow hooked up with Hollywood and became big when transforming Shirly MacLaine into Japanese woman for My Geisha movie shooting. Then, in 1960, he released his first product - oil face cleanser, and it became hit, being still No.1 best selling product by Shu Uemura company. The universal cleansing oil got its different skin type variations recently.

Besides this product, one of the most famous is ones is eyelash curler, and since it is being adored amongst the Hollywood elite itself it got this 24k gold extension. Apart from that one, I'd love to have this UV Under Base, simply perfect in design... or his newer cousin - Mousse Shimmer. Plus, something from the recent holiday season collection created with my dear Tsumori Chisato, I'd have this sweetest blush.

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