17.05.2009.

L.I.F.T.



NESTO SE DESAVA. Nije cudno da dobre stvari izlaze iz radionice Droga5, The Great Schlep su oni radili... ali nije to samo zanimljiv koncept, pametan kopi, vrcava montaza, to je sledeci nivo, komercijalni izraz za novu generaciju. U prvoj recenici se deklarisu dovoljno jasno: Droga5 is an advertising agency devoted to the brands that will shape the 21st century.




Kreativna i art direkcija, super pametni zabavni size i jednostavna sredstva za izvodjenje, beli set sa samo par pazljivo odabranih elemenata i projekcija koja sve menja. Bacena senka koja daje prljavi paparazzo flash ton, koji ovako strucno kanalisan i u kombinaciji sa nesto izmenjenom i adaptiranom numerom Underwear grupe The Magnetic Fields daje new sexyness atmosferu.

Zapanjena sam i sa svakim gledanjem nadjem nesto novo.

Ah, da, u pitanju su neke nove super lagane patike, sa pretenzijom na potpuno nove mogucnosti style mixovanja.

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THERE'S SOMETHING going on. It's no wonder that good stuff come out of Droga5 agency, they made The Great Schlep. And it is not only the intriguing concept, smart copy and crisp cut, it is the next level, commercial expression for the new generation. They declare themselfs precise enough in the first sentence on their website: Droga5 is an advertising agency devoted to the brands that will shape the 21st century.

Creative and art direction, super clever base, simple means of production, white set with just a few carefully chosen elements there and the projection that makes a complete change. The shadow that bodies make give something of a dirty paparazzo flash tone, that, molded this masterfully and combined with The Magnetic Fields' Underwear gives this new sexyness atmosphere.

I'm still stunned and always find something new watching it over and over again.

Oh, yes, these are brand new super light sneakers that tend to be style mixed in a whole new way.

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