04.06.2009.

Milena Inspired



KADA POMISLIM na fashion fotografiju prve slike koje mi se jave u glavi napravili su Rodney Smith, Tim Walker, John Rawlings i - Milena Rakocevic.

I u potpuno komercijalnom okruzenju, nekim standardnim zenskim casopisima, prepoznacete njen rukopis ali ce se jos vise izdvojiti u nesto konceptualnijim fashion editorijalima. Do sada sam bez problema ubadala njen rad u Elle i Faar magazinu, ali ono sto me je sacekalo pre neki dan neuporedivo me je najsnaznije oduvalo.




Inspire (broj 2, maj-jun 09), casopis hotela Hyatt Regency Beograd, nije toliko snazna celina koliko je vazan i veliki taj njen editorijal u njemu koji je apsolutno mind-blowing! Sjajne zive boje, sukobljene sa sofisticiranim ujednacenim tonovima, specificna postprodukcija na odlicnim bazama koje nikada ne zvece. Uvek imaju potku, ideju, plan, atmosferu, nisu to one sljastece fotke na kojima se samo i jedino cita: ova odeca je skupa, a imamo i nevidjenu opremu. Najzad imamo fotografije koje prevazilaze patnju teritorije, sankcija i tranzicije. Nema pravdanja i opravdanja, lokalnog poredjenja i frusta prouzrokovanog licnim ogranicenjima. Samo ozbiljno lozenje na fotografiju, modu, kombinatoriku, traganje, komade odece i dodatke uz njih, nesto veliko - fokus i nesto malo - detalj... Ona raste od dana do dana. Drago mi je da Beograd ima Milenu. A volela bih da Milena ima sajt. Ili mi je mozda zanimljivije da ovako nabasavam na njene nove fotke tu i tamo... Jos nisam odlucila.

U medjuvremenu, evo njenog flickr-a.

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WHEN I THINK of fashion photography, the first images that cross my mind are those captured by Rodney Smith, Tim Walker, John Rawlings and - Milena Rakocevic.

Even in the most commercial surroundings, some standard girl magazines, you'll recognize her photos, but she'll pop out from everything else in the more conceptual fashion editorials. I've been cathing her work with no problem at all in Elle and Faar magazines so far, but what I just saw blew me away.

Inspire (No2, May-June 2009 issue), is Hyatt Regency Belgrade's magazine, and it is not that strong in whole, but this editorial of hers is crazy fabulous! Bright vivid colors in contrast with these sofisticated hues, her specific postproduction with these smart bases that are never hollow. There's always a plot, an idea, plan, they never just photos. It is always one serious overall hype around her shoots, combining, searching, compiling, serious pieces of clothes and some details to match. She grows day by day and her work is atypic for this place. I'm glad that Belgrade has Milena. And I would love if Milena had a website. Or maybe it is more fun to find something new from her here and there... I'm not sure.

In the meantime, here's her flickr.

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