Type of Mood

TAMAN KAD sam pomislila da je Helvetika poprilicno gotova, evo je ponovo. Plakat za film o francuskim zemljoradnicima La Vie Moderne ima jednostavnu crnu ALL CAPS Helvetiku koja uz ove divne jednostavne ljude ide sasvim logicno.



A onda se u trejleru pojavi na kraju naslov filma ispisan Arialom (!?) i shvatim da je, uprkos nedoslednosti u vizuelnom identitetu TO zapravo pismo za ovu priliku. Jos prostije i jos jednostavnije od Helvetike. Gde je onda Helvetika, da li je konacno potpuno izgubila svoju ulogu u mom tipo svetu i otisla u arhivu? A sto se Ariala tice, izgleda da pocinjem da ga volim tek sada kada je prestao da bude ono sto je Myriad preuzeo - Illustratorov default, prvo sto se ukljuci kada izaberes type tool i krenes da kucas, pa samim tim i pismo koje je malkice prezreno i u iole ozbiljnom dizajnu (Mac campaigns excluded, obviously) zabranjeno za koriscenje.

Da mi je neko rekao...


Bas kao i Clarendon, koji sam silno zavolela tek pre nekih godinu dana i koji, retro kakav jeste, blista na novi nacin u filmu Frost/Nixon. Iako bih na keca rekla da nisu moj karakter, ispostavlja se da mi izgleda leze ti slab serifi...

Da mi je neko rekao...



Ah, da, i filmovi su odlicni. Jako razliciti i zaista divni.

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JUST WHEN I thought Helvetica is fully done, there it goes again. Poster for the movie on French farmers La Vie Moderne has this simple ALL CAPS Helvetica that goes very well and pretty logic along with these fine simple people.

But then, the trailer has the text set in Arial (!?) and I realized that, despite this inconsistency in visual identity this type goes even better with the movie. Even more plain and more direct than Helvetica. So where does Helvetica stand, what is Helvetica's place and role? It seem it is finally and definitely gone out of my typo universe and directly to the archives. And as far as Arial itself is concerned, it seems I'm starting to like it just now when it stopped being the default, the type that automatically shows up when you select type tool in Illustrator, and therefore a bit looked down and absolutely improper to design with. Exactly the feel I have for Myriad now (Mac campaigns excluded, obviously).

If someone told me...

Just like Clarendon, that I grew to love some year ago and now enjoy seeing it glowing in the new revived way in Frost/Nixon titles. And even though I would always say that slab serifs are not exactly my cup-a-tea, turns out I kinda like them...
If someone told me...

And, oh, yes, the movies are both great, really different and so good.